Xingyi, China, September 28, 2024 (GLOBE NEWSWIRE) — On September 26, the International Mountain Tourism Alliance successfully organized the “8 a.m. to 9 a.m. Sharing Session” with the theme “New Generation and Creativity of Mountain Tourism mountain” in Xingyi, Guizhou. . This sharing session attracted many industry leaders, young talents and cultural specialists to participate in exploring the future development trends of mountain tourism and the important role of the new generation in this field.

At the event, guests from different fields brought wonderful sharings. Peng Xixi, rotating president of Guizhou “Village Super League” Brand Management Co., Ltd., introduced the unique charm and brand management experience of Guizhou “Village Super League” and explained how to improve the attractiveness and competitiveness of rural tourism through innovative activities. operations. Luo Runzhou, who has more than 500 million readers and more than 35 million followers, explained how to use the Internet and social media platforms to promote mountain tourism from the perspective of new communication media. As the co-founder and CEO of Hunzhi Culture, Luo Runzhou also introduced the Hunzhi Comics team’s new work, “How Village Super League was tempered”, which attracted the attention of many young audiences.

Xu Li, Deputy General Manager of Shanghai Grand World, shared her rich experience in immersive performing arts, innovative new performing arts spaces and cultural digitalization. She explained how to use digital means and new media operational strategies to effectively attract young customers and inject new vitality and creativity into mountain tourism. Wei Heng, the founder of PlayPro Boat Sports Club, is committed to creating a comprehensive service model of “mountain + tourism + quality education” under his leadership. By designing phenomenal sports tourism brand events and boutique routes to meet the sports and leisure consumption demand of the modern urban population.

Cao Cong, investment and financing expert at Bojian Capital, analyzed the financing strategies of mountain tourism and the operational experience of mountain homestays from the perspective of capital operation, thereby providing financial insights valuable to participants.

In addition, German Internet celebrity Robert Dolf shared the international trend of mountain tourism and the importance of cultural exchanges from an international perspective, providing participants with a new international perspective. As an expert in the field of REits, Yang Lei demonstrated how to promote the sustainable development of mountain tourism projects through asset securitization with rich practical cases.

During the interactive sharing session, participants engaged in lively discussions around the theme of “new generation and creativity of mountain tourism”. Everyone agrees that the new generation, as the main force of future society, plays an indispensable role in the innovative development of mountain tourism. Not only do they have innovative thinking and in-depth market knowledge, but they also know how to use the Internet and new technologies to improve the tourist experience and quality of services.
This sharing session also created an exhibition space to showcase the unique products and cultural creativity of Guizhou mountain tourism. Among them, the rural agrotourism products brought by Zhang Anqi, the manager of the Huayang River in Guizhou, have received widespread attention. The natural flavor without any additives was praised by the guests on site.

Senior researcher Pan Zirun (Canglang) of the ancient city and famous blogger Yang Tian, ​​​​who has millions of followers, also shared on the spot. Pan Zirun highlighted the important role of mountain tourism in promoting the protection of cultural heritage from the perspective of protecting ancient cities and cultural heritage; Yang Tian, ​​meanwhile, combined his own sporting and historical background to explain how to strengthen the cultural connotation and attractiveness of mountain tourism through cross-border cooperation.

The successful organization of the International Mountain Tourism Alliance’s “8-9 Hours Sharing Session” not only provides a platform for participants to exchange ideas and share experiences, but also instills a new vitality and new impetus to the innovative development of mountain tourism. We believe that with the joint efforts of the new generation, mountain tourism will pave the way for a better future.